The explainer video we created in 2016 for new business, Joust was designed to get their message across quickly and simply to their target audience — people looking for a home loan. As the name suggests, Joust is a competition but with a twist — it’s the banks doing the competing, to get your business.
We created a fun animated explainer video, using colourful characters transported back in time to a medieval joust. The video both entertained and explained the process really quickly, so people who wanted a home loan could immediately see the benefit. It worked a treat. Check it out: